With today’s economy affecting majority of the 99%, it’s imperative for everyone to explore new sources of income beyond the job in hand. There is an entrepreneurial spirit in each one of us but it’s the timing, risk factors and financial backup that make all the difference. Sometimes it’s the lack of initiative that avoids…

With 2012 coming to an end, let’s rewind and revisit the predictions to know how many of them came true. Ecommerce sites are a growing asset for both business to business (B2B) as well as business to consumer (B2C). In 2010, 51% internet users ordered goods and services online valued at $15.3 billion with the…

What is Web-to-print? An ubiquitous term “Web-to-print” has been around for several years. But its gaining popularity in today’s challenging environment of cutting costs and improving efficiencies. If you google the term, 10 different web sites may give you 10 different answers. In essence, Pixopa Web-to-Print is a browser based print personalization solution to facilitate…

The retail printing services market has undergone a radical change in the past decade. Firstly, the awareness and pricing of digital printing equipment has drastically allowed small players to venture into this market. Nevertheless that you have been a veteran of this industry; you have a top quality product; your turnaround time is fast; you…

It is an exciting journey to go online using a (good) Web-to-Print System. Web-to-Print offers you a lot of opportunities, and by making small changes in your marketing strategy, you can reap maximum benefits for your organization. Marketing strategy covers Segmentation, Targeting, and Position, as well as the Marketing Mix, i.e., Product, Price, Place, Promotion…